I lead design by making people, products, and decisions better.

My approach to leadership sits at the intersection of design craft, product thinking, team development, and organizational impact.

I believe strong design leadership isn't about moving away from the work. It's about creating the clarity, context, and conditions that allow people and products to do better work.

Positioning / 01

I operate where design, product, and people meet.

My work sits between making the experience better, helping the team make better decisions, and making sure the product is solving the right problem in the first place.

Design

I stay close enough to the work to understand the details, challenge decisions, and maintain a high bar for UX quality.

Research
Interaction Design
Information Architecture
Prototyping
Accessibility
Design Systems

Product

I connect user needs with product and business priorities, turning ambiguous problems into clear direction and decisions.

Product Strategy
Discovery
Prioritization
Roadmap Influence
Customer Outcomes
Business Context

Leadership

I create clarity for teams, develop designers, align stakeholders, and build ways of working that help good design scale.

Mentorship
Design Critique
Team Leadership
Stakeholder Alignment
Design Operations
Strategy

Positioning / 02

The scope I bring to the table.

Design

[X]

products / initiatives

Hands-on UX and design direction across complex product experiences.

People

[X]+

designers mentored

Developing designers through critique, coaching, teaching, and feedback.

Product

[X]

strategic initiatives

Translating customer problems into product and experience direction.

Collaboration

[X]

teams / stakeholders

Working across Product, Engineering, Research, Data, and business leadership.

Leadership / 03

I lead design without stepping away from design.

Leadership doesn't mean being furthest from the work. It means knowing where your involvement creates the most leverage.

01
Set direction
Create clarity before creating artifacts.
I help teams understand the problem, constraints, users, and desired outcome before deciding what to build.
02
Raise the bar
Stay close enough to challenge the work.
I use critique, design reviews, and hands-on involvement to maintain quality without becoming the bottleneck.
03
Create ownership
Give designers context, autonomy, and accountability.
I don't believe strong teams need someone solving every design problem for them. They need the context and trust to solve problems well.
04
Scale through people
Make the team better, not just the output.
The strongest leadership outcome is a team that can make better decisions with increasing independence.

How I work

The work I do as a leader.

01
Define
Clarify the problem and opportunity.
02
Discover
Bring research and evidence into the decision.
03
Direct
Establish experience and product direction.
04
Design
Stay close to the craft where it matters.
05
Align
Bring Product, Engineering, Research, and business stakeholders together.
06
Develop
Coach designers and create stronger teams.
07
Scale
Turn good practices into repeatable systems.

Experience

Where the judgment comes from.

EY — UX Lead
2025 — Present
UX Leadership · Enterprise Product Design · Strategy
Leading product and UX work across complex enterprise systems, connecting customer needs, product strategy, design quality, and cross-functional execution.
Design
[Hands-on UX responsibilities]
Product
[Product strategy / discovery / roadmap influence]
Leadership
[Team leadership / mentorship / stakeholder leadership]
Scale
[Systems / processes / design standards]
[X] designers · [X] teams · [X] products · [X] stakeholders
EY — Senior UX Designer
2023 — 2025
Enterprise UX · Research · Product Design
Progressed from hands-on enterprise UX execution into broader product and design leadership.
Designing complex enterprise experiences for clients including VMware, P44 Logistics, and Dell, while partnering closely with Product, Engineering, and business stakeholders.
Design
[X]
Product
[X]
Influence
[X]
Bhanzu — UX Designer
2021 — 2023
Product Design · 0→1 · UX
Designing an end-to-end customer-facing app alongside the internal platforms behind it — admin console, communication tools, and operations dashboards.
VirtuBox Infotech — UI/UX Designer
2021
UI/UX · Kiosk · SaaS
Designing kiosk experiences and enterprise dashboards for a SaaS kiosk-building platform, from interactive wayfinding to the website builder console.
Unschool — Senior Design Instructor
2019 — 2021
Mentorship · Teaching · Design Development
Developed emerging designers through structured teaching, critique, feedback, and practical project work.
Teaching
5,000+ people taught and mentored

Product / 01

I don't just solve the problem. I help define the problem worth solving.

My work begins before the interface — understanding customers, business priorities, constraints, and opportunities so design can influence product direction rather than simply respond to it.

Discovery
Research
Opportunity framing
Prioritization
Product strategy
Roadmap influence

Collaboration / 01

Design rarely succeeds in isolation.

I work across Product, Engineering, Research, Data, and business teams to turn different perspectives into a shared direction.

Design
Product
Engineering
Research
Data
Business

[X] stakeholders
[X] teams
[X] functions
[X] business units

Design / 01

Leadership shouldn't come at the expense of craft.

I stay close to interaction, information architecture, accessibility, systems, and the details that make complex products feel simple.

Interaction
Information Architecture
Accessibility
Design Systems
Experience Quality

Scale / 01

Make good design repeatable.

Beyond individual products, I look for ways to improve how design teams make decisions, collaborate, document work, and maintain quality.