About

I am a lead product designer based in Dubai. I started my career in visual design, moved into UI/UX, and now I find myself exploring what it means to design experiences where AI agents act on our behalf. Through these shifts, “product designer” has felt like the most natural description of what I do.

Much of my experience has been in large enterprise environments, including work at EY on cloud platforms for VMware, logistics tools for Dell, and support experiences for Oracle. Working in these firms taught me to consider business priorities, technical constraints, and human needs together, and to make thoughtful decisions when they compete.

My interest in psychology and neuroscience keeps me curious about how people understand information, make decisions, and develop trust. As the work changes, I keep revisiting my assumptions, sharpening my craft, and building things that challenge what I know.

My approach to design is greatly influenced by my background from earlier in my career as a front-end developer, which is to say that I leverage systems thinking wherever possible – and think about each design decision within the context of the rest of the product.

I particularly excel where I can lead projects that impact multiple surfaces of the product or organization. Whether it’s helping shape product strategy, conducting research, prototyping interface, pairing directly with analysts or engineers, QAing the product, or simply iterating on feature releases: I enjoy working across the product lifecycle in whatever format is necessary for the team.

I strive to create design that is backed in discovery, data, a strong understanding of technical constraints, and the priorities of the business.